The end of the 2016 year is not far away—are you aware of the enormous benefits of the tax code 179? If your ophthalmic practice purchased or financed equipment or software, you may be able to deduct the full purchased price from your gross income. Even better? If you were unaware of this section of the IRS tax code, there is still time to update your practice with the advanced, state-of-the-art equipment you’ve been waiting for before the fiscal year ends and receive the full deduction. What...

Optometrists: If you recently purchased a digital refractor system—are you using this opportunity to market yourself? You should be.We know you’re busy, so to make things a little easier for you, we created a template you can use as an email, press release, blog post, or letter to promote your practice to new and potential patients. It outlines the benefits this equipment has in store for your patients, and acts as a strong call to action for them to schedule an appointment and come in for an...

Utilizing exam lane best practices can not only improve the function of your ophthalmic practice, it can also benefit your physical health. Most optometrists experience some kind of work-related physical discomfort on a daily basis. The neck, shoulders, and back are the most common problem areas. Not surprisingly, many experience repetitive stress injuries from the job. Research shows that clinical tasks, such as slit-lamp examinations, contribute to this discomfort. Aside from avoiding...

Imaging solutions technology has grown drastically in the past 20 years, with new functionalities and availabilities giving optometrists around the country a greater opportunity for better patient care as well positioning themselves for future growth. What Are Imaging Solutions? Imaging technology is the best way to get a detailed look at hard-to-see parts of your patients’ eyes. Each solution examines a different segment of the eye to give your patients the best possible picture of their...