Make the Most of Your Digital Refraction System with Quality Marketing Congratulations on your new digital refraction system! You’ve taken the next steps to grow your ophthalmic business and provide your customers with a better overall experience. This investment will pay off greatly in the years to come, building you a solid, steady additional income stream while giving your patients the same high level of quality of service they’ve come to expect. Your new digital refraction system isn’t...

The Business Case for Going Digital: Why Digital Refraction Systems Are the Future of Optometry Throughout the years, we’ve seen the practice of optometry change drastically, with many businesses moving toward more effective, efficient exam lanes that provide greater benefits for patients, technicians and doctors. Of these improvements, perhaps the most prominent is the switch from manual refraction systems to digital refractors. Why Use a Digital Refraction System? Switching from a manual to...

Tips to Streamline Your Optometry Practice The most successful ophthalmic practices are a result of continual improvements. Whether your practice is just opening its doors or reaching its twentieth year, there are several ways to streamline your optometry practice to improve efficiency, patient satisfaction and revenue. Online Appointment SchedulingIf a patient visits your website, he or she is already considering your service. By allowing instant appointment scheduling, the patient is much...

You’re an ophthalmic professional with a vision: to help your patients. Utilizing the latest equipment is a crucial component of running a successful ophthalmic office. Whether you’re looking to update your equipment or you’re opening a new office, there are many of new pieces of technology on the market that can make your life and business run more smoothly. Where Do I Start? Equipping your office can be daunting, as there are so many detailed parts and vast differences between brands....