Whether you have been in business for years or you are just starting out and looking to build your patient population, a strong online presence is vital to your ophthalmology practice. On average, Americans spend over six hours a day online, and about one-third of that time is spent on social media platforms such as Facebook, Twitter, and Instagram. In addition to connecting with friends and family, people also use social media to research and find the products and services they need—including...

With vaccination numbers on the rise, more patients are returning to the office for routine eye exams as well as surgical procedures they had been putting off during the pandemic. The resulting increase in the number of patients visiting your practice means that patient flow is now more important than ever. What is patient flow? Patient flow refers to how seamlessly your patients are able to move through your practice—from their initial arrival, to their time spent in the waiting room and the...

A year has passed since the COVID-19 pandemic changed everything about how people live, work, and receive medical care. For ophthalmology and optometry practices across the country, it has been a year marked by both challenges and successes, and many businesses have emerged with new best practices that will continue to benefit patients, practitioners, and staff once the crisis has passed. First and foremost, businesses had to be flexible in the face of change. Soon after the first cases of the...

According to the National Eye Institute, an estimated 16 million Americans suffer from keratoconjunctivitis sicca—a condition more commonly known as dry eye disease (DED) or dry eye syndrome. DED occurs when the eyes are unable to produce enough tears to continually lubricate the surface of the eye, which is important for clear vision. Common signs and symptoms include a gritty, irritated feeling as well as tired, sore, or red eyes. Patients have also reported experiencing itching, burning,...