Purchasing pre-owned equipment for your ophthalmic practice is a smart way to stay within your budget while still providing exceptional patient care. Whether you are replacing an existing device or looking for a cost-effective way to outfit your new practice, investing in used or refurbished equipment and accessories can provide the same benefits at a fraction of the cost—and often with similar financing options and manufacturer warranties. Plus, the reimbursement and tax advantages are the...

You invested a considerable amount of time, energy, and money into choosing the right equipment for your ophthalmic practice. Each piece was thoughtfully selected to ensure efficiency and accuracy, as well as to provide a comfortable and positive experience for your patients—and you want to make sure it continues to function optimally for years to come. If some components stop working, or if a device breaks down altogether, your practice could lose significant income while you wait for repairs...

Is 2024 the year you launch your new practice? Or are you planning to add an exam lane to your existing practice? If so, you have likely spent some time thinking about the instruments and equipment you will need to ensure the exam process runs smoothly, results are accurate, and you and your patients are comfortable. Nowadays, a digital practice is the best solution for overall efficiency. Digital technology has revolutionized the modern eye exam, enabling eye care professionals to eliminate...

Worldwide, nearly 5 billion people use social media—and not just kids and teens. 73% of adults between the ages of 50 and 64 as well as 45% of adults over 65 are actively using at least one social media site. On average, people spend more than two and a half hours every day browsing popular platforms like Facebook, Instagram, X, and YouTube to connect with friends and family, read the news, watch videos, and search for products and services they need. Because social media has such expansive...