Our Blog

Buying Pre-Owned Ophthalmic Equipment: A Checklist for Practitioners

2024-03-19T08:57:04-05:00

Purchasing pre-owned equipment for your ophthalmic practice is a smart way to stay within your budget while still providing exceptional patient care.

Whether you are replacing an existing device or looking for a cost-effective way to outfit your new practice, investing in used or refurbished equipment and accessories can provide the same benefits at a fraction of the cost—and often with similar financing options and manufacturer warranties. Plus, the reimbursement and tax advantages are the same.

However, not all pre-owned equipment (or equipment retailers) are created equal.

Just as you would when shopping for a pre-owned vehicle, make sure you check the following important boxes before you choose a seller and make a purchase.

Do your research. As with any significant financial business transaction, make sure you have all of the pertinent information before you make a decision, starting with knowing exactly what you are buying and who you are buying it from. Spend some time online comparing ophthalmic equipment distributors, reading customer reviews, and researching what they offer—as well as their shipping information and return policy. Also look to see if the warranty or return policy information is readily available.

Choose a reputable vendor with an established history of success. Make sure their representatives are knowledgeable about the products they offer and can answer any questions you may have about how to use them. Do they provide documentation as to the condition of the device, its serial number and manufacture date, and whether or not it meets manufacturer specifications? Do they have a relationship with the manufacturer? Do they offer easily accessible service and support if necessary?

Consider what you really need. Confirm that the equipment you want to buy is compatible with the other equipment in your office. If so, it then comes down to how quickly you need it and how much you want to spend. For example, do you need to immediately replace a piece of broken equipment but lack room in your budget to buy new? In this case, buying a used or refurbished version is often your best option.

Purchase top-quality, pre-owned equipment at Veatch.

Veatch Ophthalmic Instruments has been an integral part of the ophthalmic community for over 30 years, and we have built a reputation for outstanding service and commitment to customer satisfaction. As part of the Advancing Eyecare™ family, we offer an extensive selection of pre-owned diagnostic and lane equipment to meet your needs.

Diagnostic Equipment

OCTs
Visual Field Perimeters
Biometers
Retinal Cameras
Corneal Topographers
Ophthalmic Lasers

Pre-Test Equipment

Autorefractors
Keratometers
Lensmeters
NCTs
Handheld Tonometers

Lane Equipment

Exam Chairs
Instrument Stands
Slit Lamps
Tonometers
Refractors
Acuity Systems & Projectors
BIOs
Handheld Instruments
Lenses

Optical Equipment

Lens Edgers
Pupillometers

All of our pre-owned equipment is certified by Enhanced Medical Services (EMS) and has been refurbished by manufacturer-trained technicians with the highest quality standards in the industry. Our experienced team can help you assess the needs of your practice and find exactly what you need to ensure efficiency and patient comfort while getting the most value for your dollar. Call (800) 447-7511 to learn more or request a quote today.

Healthy Equipment, Healthy Practice: Why Preventative Maintenance Matters

2024-02-12T19:04:41-06:00

You invested a considerable amount of time, energy, and money into choosing the right equipment for your ophthalmic practice.

Each piece was thoughtfully selected to ensure efficiency and accuracy, as well as to provide a comfortable and positive experience for your patients—and you want to make sure it continues to function optimally for years to come.

If some components stop working, or if a device breaks down altogether, your practice could lose significant income while you wait for repairs or a replacement. As a result, patient satisfaction ratings may suffer and you could see a drop in referrals.

The best way to protect your investment and keep your practice thriving is with preventative maintenance.

While most equipment will need very little service or repair in the first three years, be sure to carefully review the maintenance and warranty information whenever you add a new piece to your practice. That way, you know what is required and what to expect if something stops working.

If you don’t have a service contract in place, it can be useful to create a calendar with important dates for cleaning, diagnostics, calibration, and maintenance of each instrument in your office. Put the calendar in a place where you and your staff will always be able to see it so you can take action or schedule maintenance as necessary.

Incorporate the following tips into your everyday routine to protect and extend the life of your equipment.

1. Treat all optical surfaces with care.

Many pieces of ophthalmic equipment include mirrors, prisms, lenses, beam splitters, windows, and glass plates. These surfaces are highly polished to prevent any warping or irregularities, and some are coated to ensure they are optimally prepared for use. Because different pieces may use different chemical coatings, always refer to the manufacturer recommendations before cleaning.

Never wipe dust from an optical surface, as the particles can cause scratches that can negatively affect the results from the instrument. Because even the slightest touch can affect the integrity of an optical surface, always hold them by the edge, while wearing gloves, or using a tissue to prevent oils from touching the surface.

2. Be smart about power sources, cords, and fuses.

Depending on the piece of equipment, there are several different power sources you may find yourself using regularly. If you are using a wall socket, make sure you have the correct voltage; otherwise, seek out an appropriate transformer. Use surge protectors for computerized equipment, and consider a voltage stabilizer when appropriate.

Regularly inspect all electrical cords for corrosion. To avoid damaging them, never pull cords from the power source by the wire itself. Fuses keep electrical currents from being overloaded, so it is important to use the correct amperage for each piece of equipment and never bypass the fuses. You should always keep extra fuses on hand in case you need them.

3. Safeguard your bulbs and batteries.

When you change your bulbs, make sure the equipment is off and unplugged, and that the bulbs are cool. Use the correct bulb for each socket, and try not to touch the surface of the bulb because oil deposits on your fingers can leave permanent marks and may cause shadows.

Always keep voltages at the lowest possible setting. If there is a power surge, you don't want it to blow out your bulbs. If you are using a piece of equipment (such as a microscope) and the lamp is on, avoid moving it because even the slightest movement can crack or break the bulb filament.

Many handheld instruments use batteries. Always make sure rechargeable batteries are fully drained before being recharged, and keep in mind that as time passes, the lifespan of the battery will gradually get shorter.

4. Schedule routine maintenance and professional cleaning.

Maintenance and service should be set on a regular basis. As mentioned above, creating a calendar or timetable can help you keep track of when you should contact the manufacturer to schedule a service appointment.

For convenience, you may also want to sign up for an annual preventative maintenance service contract. When choosing a provider to perform routine maintenance, professional cleaning, and equipment repairs, it is important to work with a qualified service and repair technician that understands how each piece of ophthalmic equipment operates and how all the intricate parts work.

For instance, Veatch’s factory-trained technicians have more than 60 years of combined industry experience and are adept at working with highly technical pieces. They can also service multiple pieces of equipment in one visit to save time and keep your practice running smoothly.

5. Protect your equipment when not in use.

Be diligent about keeping each piece covered; this will help prevent dust as well as fungus (which can cause costly damage to lenses). Porous cloth covers are preferred for covering equipment, and silica gel packs may be used for instruments that need to be kept in sealed containers. Always keep your equipment in a dry location, and use a dehumidifier if necessary.

An ounce of prevention is worth a pound of cure.

Maintaining your equipment to the highest degree not only extends its functionality, but it also preserves its resale value if and when you want to upgrade to more advanced technology. By following these simple tips, you will be protecting your initial investment and benefitting the future of your practice.

Veatch Ophthalmic Instruments has been providing best-in-class service and support to eye care professionals for over 30 years. Our highly skilled technicians are available for both local and remote assistance, and we even have a loaner program should your piece need more extensive service or repair (meaning you never have to worry about a lapse in business). Call or contact us today to find out more.

Launching Your New Practice: An Equipment Checklist

2024-01-17T16:27:55-06:00

Is 2024 the year you launch your new practice? Or are you planning to add an exam lane to your existing practice? If so, you have likely spent some time thinking about the instruments and equipment you will need to ensure the exam process runs smoothly, results are accurate, and you and your patients are comfortable.

Nowadays, a digital practice is the best solution for overall efficiency.

Digital technology has revolutionized the modern eye exam, enabling eye care professionals to eliminate costly inefficiencies while making the exam process easier and more enjoyable overall. In fact, doctors who make the switch to digital are often able to see more patients per exam room, per day.

Below is a list of key foundational equipment you will need when outfitting your new practice.

Exam Chair, Stand & Stool

Starting with the basics, these three pieces of furniture will be the foundation of your exam lane. Since most exam rooms are small, choosing the right pieces is critical for both accessibility and space—not to mention your and your patients' comfort. These items may be purchased separately or as a cost-efficient bundle.

Digital Refraction System

Digital refraction systems have become the equipment standard in modern-day ophthalmic practices. Typically, like the Veatch Digital Refraction Suite, a complete digital refraction system will include a digital refractor, an auto refractor/keratometer, a visual acuity system, and an auto lensmeter. While they use the same methods as traditional manual equipment, digital refractors offer far more functionality, and doctors report the following benefits:

Increased efficiency
High return on investment
Easy connectivity of equipment
Improved accuracy, fewer mistakes
Reduced pain and discomfort (due to elimination of repetitive motion)
Greater patient satisfaction (to more one-on-one time with doctors)
Increased optical sales
Easy integration with EMR

Auto Refractor/Keratometer

The auto refractor/keratometer allows for fast, accurate identification of the correct eyeglasses or contact lens prescription for your patients. Doctors can easily measure refraction and keratometry in a sequence, and results can be checked simultaneously for increased efficiency.

Visual Acuity System

Visual acuity testing is a critical component for diagnosing myopia in your patients. And thanks to improved LED screens and cutting-edge computer software, modern doctors can test patients in any size room (instead of having them stand 20 feet from the eye chart) and are able to access dozens of different charts at the push of a button.

Lensometer (Lensmeter)

Technology has grown rapidly in just about every industry—particularly the medical field—and auto lensmeters are the technological step up from manual lensometry. While manual lensometers can read the data of prescription eyeglasses, auto lensmeters eliminate the subjective nature, reducing operator error and offering repeatable measurements. They are also fast and easy to use—immediately printing out the measurement data once the analysis is complete.

Slit lamp

A slit lamp biomicroscope (or simply slit lamp) allows you to more effectively gauge patient eye health and identify any diseases, injuries, or underlying health issues. It is an essential component of the exam process and necessary for protecting and preserving healthy vision. Depending on your optic needs, lighting style preference, and magnification specifications, there are many different kinds of slit lamps available.

Some options, including the ReSeeVit 3Z Digital LED Slit Lamp, are designed for use with digital video imaging. Slit lamp imaging capabilities allow doctors to more effectively monitor disease progression while improving documentation and patient education.

Tonometer

Especially important when building a glaucoma practice, a tonometer measures pressure in the eyes and is an important tool for measuring the effectiveness of glaucoma treatment. ECPs can choose a standard tonometer, a non-contact tonometer (NCT), or handheld tonometer like the Reichert Tonopen AVIA or the AccuPen Handheld Tonometer.

Additional Digital Options

Depending on your budget and the scope of your practice, there are several other digital equipment options available to ECPs today.

For example, if you want to focus on myopia management, one of the best things you can do is invest in a corneal topography solution. One great option is the Topcon MYAH Biometer & Corneal Topographer, which combines corneal topography, pupillometry, anterior cornea wavefront analysis, and contact lens fitting tools, making it a comprehensive device for monitoring axial length.

A high-quality retinal camera is also an excellent investment. In addition to facilitating the early detection of conditions that can impact healthy vision (such as diabetic retinopathy and AMD), they generate images quickly that can then be uploaded easily to your EMR. We've listed a few of our top picks here.

Finally, VR perimetry solutions like the Olleyes VisuALL ETS Comprehensive Testing Suite offer a more convenient, comfortable, and efficient alternative to traditional bowl perimeters to help you streamline exam time and ensure a comfortable, stress-free testing experience for your patients.

Did you know our design consultants can help you plan and put together your ideal practice?

Veatch uses state-of-the-art technology to help you map out the most efficient arrangement and choose the right equipment, taking into account your specific needs, projected patient volume, potential for growth, and other key factors. Whether you need layout advice for a new office or you want to modernize your current exam lane(s) with the latest digital equipment, contact us today to get started.

Grow Your Practice with Social Media: Tips for Eye Care Professionals

2023-12-12T10:00:00-06:00

Worldwide, nearly 5 billion people use social media—and not just kids and teens.

73% of adults between the ages of 50 and 64 as well as 45% of adults over 65 are actively using at least one social media site.

On average, people spend more than two and a half hours every day browsing popular platforms like Facebook, Instagram, X, and YouTube to connect with friends and family, read the news, watch videos, and search for products and services they need.

Because social media has such expansive reach in modern society, it offers enormous potential for eye care professionals looking to increase engagement with their existing patients as well as expand their current patient base by connecting with potential new patients.

5 ways ECPs can use social media to grow their practice.

1. Engage with patients and professionals

Smart business owners understand that strong relationships are critical to their success—and the same goes for your ophthalmic practice. Social media is an excellent way to connect with your existing patients and to build loyalty and trust. It’s worth taking the time each day to answer questions, respond to comments, and deliver relevant eye care information and reminders.

Likewise, ECPs can use social platforms to connect with other industry professionals and associations. Not only can social media connections lead to increased referrals, but they are also a great way to learn about new technologies as well as upcoming events and conferences.

2. Advertise services and promotions

Have you added a new service to your practice or upgraded to a faster, more efficient digital technology? Are you running a seasonal promotion you want patients to know about? Did you recently change your hours to better accommodate your patients?

While not everyone may open an email or look at a piece of direct mail, you can bet they will be checking their social media accounts each day. Be sure to spotlight the latest news and updates to your practice where your patients are most likely to see the information.

3. Drive more traffic to your website

No money in the budget for paid advertising? Being present on social media is a simple and cost-effective way to drive more traffic to your website without draining your entire marketing budget. When creating new posts, always include your website URL and encourage people to visit your site for additional information. Even better, make it easy for them to schedule an appointment by directing them to your Contact Us page.

4. Locate new patients in your area

On the other hand, if you do have a little wiggle room in your advertising budget, creating paid social media ads—including Meta Ads (Facebook and Instagram) and LinkedIn Ads—can help you grow your patient base by targeting potential new patients based on their location and key demographics.

And, because paid social media platforms provide detailed analytics about your ads, you can easily monitor your ad campaign performance and make changes based on what's working and what's not.

5. Stay top of mind

Creating a social media presence for your practice, as well as taking the time to post relevant content and engage with your followers, will help you stay present in their minds. That way, when patients have a question about eye care or need to make an appointment, they can easily do so through your social media accounts. Plus, if a friend or family member is looking for a new eye doctor, they are more likely to recommend your practice.

Don't forget to post positive reviews!

Positive reviews from happy patients are one of the strongest selling tools you have available. People looking online for a new eye care provider are much more likely to choose one that others have raved about. Whenever you receive a new review from a satisfied patient, be sure to spotlight it in your social media posts. Not only will it help build trust and credibility, but it helps your practice stand out from the competition.

Social media is just one of many ways to grow your practice.

If you are looking to expand your reach and better serve your patients, creating and managing a social media presence is just one of many ways to reach your goal. Replacing your outdated manual equipment with the latest digital technology will also go a long way toward increasing revenue for your practice.

Digital equipment—including digital refraction systems, digital imaging solutions, and even cutting-edge VR technology—have been shown to improve efficiency and increase accuracy, leading to a faster, more enjoyable exam experience for your patients. In addition to allowing you to streamline the exam process and see more patients throughout the day, you can also expect an increase in word-of-mouth referrals, which will ultimately benefit your bottom line.

For the latest in ophthalmic digital technology from top-name brands like Topcon, POTEC, Olleyes, Reichert, and Haag-Streit, contact Veatch Ophthalmic Instruments today.

Caring for Your Senior Patients: Tips for Eye Care Practitioners

2023-11-13T15:43:22-06:00

According to a recent study, nearly 30 percent of adults age 71 and older have impaired visual function. Conditions such as cataracts, diabetic eye disease, dry eye, glaucoma, and macular degeneration are more common among the elderly, which means patients over 60 likely account for a significant portion of your patient base.

These changes in vision are not always easy to cope with. Most often, visual impairment means a shift in everyday routine, which can be difficult for your older patients to come to terms with. Taking steps to make them feel comfortable and informed while in your office will go a long way toward ensuring positive patient outcomes in your ophthalmic practice.

When meeting with your senior patients, follow these simple steps to help them feel at ease.

Make comfort a priority.

While you may think nothing of shuffling younger patients in and out of your office throughout the day, senior patients often benefit from a more personal touch. From the waiting area to your exam room, do a quick walk-through to ensure each space is easily navigable for your elderly patients. Is there room enough to maneuver with a cane or other mobility device? Is the exam chair comfortable and easily accessible? Putting an emphasis on their physical comfort will help senior patients feel at ease.

Choosing the right ophthalmic equipment will also go a long way toward showing your senior patients you care about their physical comfort. For example, using a digital refraction system instead of manual refractor can significantly shorten exam time and make the overall experience more comfortable and enjoyable.

Likewise, integrating VR perimetry technology into your exam process provides added flexibility and accessibility for elderly and ADA patients, since the lightweight, portable headset allows for testing to be performed anywhere in the office, as well as in a nursing home or hospital.

Listen, educate, and inform.

Oftentimes in the clinical setting, elderly patients can feel talked over or their concerns dismissed. When treating seniors in your eye care practice, be sure to give them your full attention and listen carefully to their concerns. Allow them plenty of time to speak, make sure you are facing them and making eye contact, and repeat back their questions and concerns to show them you are listening.

Your administrative staff and technicians also play an important role in helping senior patients feel at ease. Encourage them to be welcoming and supportive, and to offer extra assistance as needed. This includes taking the time to explain what each piece of pre-test equipment does and why it's important, especially since many older adults may not feel as comfortable with digital technology and automation.

Finally, because it may be difficult for older patients to remember what was discussed during their exam, consider making handouts or providing written notes so they have the information to take home and review later.

Always be patient and respectful.

Overall, be patient and respectful when caring for senior patients in your eyecare practice. While they may require a little extra attention and care, they are also often the first to leave positive reviews when a business shows them they matter. At Veatch Ophthalmic Instruments, our industry experts can help you outfit your testing and exam rooms with the latest digital instruments and equipment to help your patients feel at ease every time they visit. Contact us to learn more.

Hypochlorous Acid: A Natural, Non-Irritating Cleanser for Relief of Dry Eye Symptoms and More

2023-10-17T11:00:00-05:00

To your patients, hypochlorous acid (HOCl) may not sound like something they want to put in their eyes. However, its natural antimicrobial and disinfectant properties offer several important benefits for managing common eye conditions such as blepharitis and dry eye disease (DED).

If you are not already using HOCl products in your practice, you may want to consider adding them to your existing portfolio of ophthalmic solutions.

What is hypochlorous acid?

Hypochlorous acid occurs naturally in the body and is produced by our white blood cells when they detect the presence of infection or harmful bacteria. When used as a solution or cleanser, HOCl offers a safe and non-toxic treatment option that is gentle enough to be used on sensitive skin.

Not surprisingly, hypochlorous acid experienced a popularity boost during the height of the COVID-19 pandemic, when it became one of many disinfectants recommended by the Environmental Protection Agency to safeguard against the disease. According to the World Health Organization, HOCl is "the most potent and environmentally safe disinfectant available."

Today, hypochlorous acid is used in a variety of clinical settings, from hospitals and dermatology practices to the modern eye care clinic.

How does HOCl benefit your eye care patients?

Our eyelids are highly susceptible to bacteria overpopulation, which can lead to redness, irritation, and inflammation. If left unaddressed, bacteria will continue to grow and can lead to a variety of ocular conditions—including blepharitis, chronic dry eye, and conjunctivitis.

Eye care practitioners today are leveraging the power of hypochlorous acid by harnessing its natural antimicrobial and disinfectant properties to mitigate the harmful effects of bacteria, viruses, and other pathogens.

When applied topically, HOCl works quickly to reduce the amount of bacteria around the eyelids and eyelashes and provides immediate relief for bacteria-related inflammation. Hypochlorous acid solutions can also be used for cleaning the area around the eyes before and after ocular surgery.

Pure&Clean® Vision: Shelf-stable HOCl products

Until recently, the lack of shelf stability prevented the widespread use of HOCl in the clinical setting. However, Pure&Clean has developed a unique manufacturing process that allows the solution to be stable for much longer than previously attainable.

With a shelf life of 24 months (not impacted by opening), Pure&Clean Vision HOCl products are among the most stable in the vision care market. They are also non-toxic, non-irritating, and safe for use in patients of all ages, making them an effective alternative for patients with sensitivities to other lid products.

Pure&Clean Vision Lid Prep

Veatch offers three highly effective Pure&Clean Vision Lid Prep solutions: Daily Lid Drops, Daily Lid Cleanse (liquid spray), and Daily Lid Gel.

Daily Lid Drops

Available in a 1-oz. liquid dropper bottle (24-ct. box), this proprietary solution of electrolyzed HOCl can be prescribed as a first-line solution for patients with symptoms of lid disease and potentially chronic dry eye to gently cleanse bacteria from around the eyes.

LEARN MORE

Daily Lid Cleanse

Available in a 2-oz. liquid spray bottle (24-ct. box), this proprietary solution of electrolyzed HOCl can be prescribed to patients with symptoms of lid disease and potentially chronic dry eye to gently cleanse bacteria from around the eyes.

It is best for more difficult cases such as blepharitis, meibomianitis, and rosacea.

LEARN MORE

Daily Lid Gel

Available in a 2-oz. hydrogel spray bottle (24-ct. box), this fast-acting formula can be prescribed to patients with symptoms of lid disease and potentially chronic dry eye to gently cleanse bacteria from around the eyes.

It is also effective for more difficult cases such as blepharitis, meibomianitis, and rosacea.

LEARN MORE

Shop Pure&Clean Vision at Veatch

FDA-cleared Pure&Clean Vision products provide a natural alternative to harsh chemical products. The fast-acting solutions are proven effective against a wide variety of bacteria and viruses* and will not burn or sting your patients' eyes.

Discover the full suite of Pure&Clean Vision products today at Veatch, along with Hand Prep (ideal for contact lens wearers to help prevent infection) and Equipment & Surface Prep spray for use on your office countertops and equipment.

*View microorganism efficacy test

Visual Field Testing and Beyond: Benefits of Virtual Reality in the Ophthalmic Practice

2023-09-05T11:00:00-05:00

The COVID-19 pandemic and its emphasis on patient safety presented significant challenges for vision care providers across the country. It also paved the way for some of the most notable advancements in ophthalmic technology we have seen in the last few decades. One of them, the VR perimeter, is revolutionizing how practitioners conduct exams in the modern eye care practice.

Perimetry, or visual field testing, is a regular component of annual eye exams. While a traditional bowl perimeter requires a low-light environment and is often set up in a separate room outside of your exam lane, VR perimetry utilizes a pair of lightweight virtual reality goggles that can be transported and used anywhere—even outside of the office environment.

The technology is rapidly advancing, and many VR perimeters, such as the Olleyes VisuALL ETS Comprehensive Testing Suite, offer capabilities that expand beyond visual field testing. These added capabilities include visual acuity (near and far), low-contrast visual acuity, pupillometry, extraocular motility, color vision, and contrast sensitivity.

Benefits of VR Perimetry for Your Practice

If you have been following the latest news about VR perimetry, you have likely given some thought to adding a VR platform to your own practice. Not only are the portable headsets extremely user-friendly and highly affordable, but they offer a multitude of benefits for you and your patients.

Convenience

The portability of the VR headsets make them easy to use in an office environment as well as in a nursing home or hospital setting. There is no need for a separate room or a dark environment, and no special patient prep is required before using them. And, as mentioned above, many products include multiple tests in a single, compact headset.

Patient Comfort

VR perimetry can be performed right in the exam chair or anywhere in the office—even the waiting room—without the need to shuffle patients from room to room and impede patient flow. It offers a more comfortable and enjoyable experience for your patients, especially children. VisuALL VRP platforms even feature a special test for kids that feels more like a video game, plus it solves the challenge of trying to fit their heads into an adult-size desktop perimeter. Your elderly and ADA patients will also appreciate the added flexibility and accessibility.

Efficiency

Traditional perimeters are very time intensive and require technicians to sit with the patient to make sure they are taking the test properly. The right virtual reality testing system can ease this bottleneck. For instance, the VisuALL VRP platform has a built-in virtual assistant that walks patients through each step of the testing process from start to finish. This eliminates the need for constant monitoring and allows your technicians to perform other tasks or assist other patients.

Additionally, doctors using VR perimetry headsets report notably shorter testing times (approximately 3–4 minutes), which in turn leads to shorter exam times and the ability to see more patients throughout the day. Test results can also be quickly and easily uploaded for seamless integration with your EMR/EHR software.

Hygiene

Disinfecting the headsets between patients is quick and easy, and many users report that it takes less time to sanitize their VR perimeter than it does to clean their standard perimeter after each patient test.

Discover VR Perimetry at Veatch

Veatch Ophthalmic Instruments proudly carries Olleyes VisuALL VR platforms to help you streamline exam time and ensure a comfortable, stress-free testing experience for your patients. Request a quote today or contact our team to learn more.

The VisuALL S VRP

(Virtual Reality Platform)

Clinically validated by one of the top eye hospitals in the United States, the VisuALL S VRP System leverages innovative technology and proprietary software.

Its portability, size, automation, and ambient control increase office productivity and revenue by allowing multiple patient tests at the same time. REQUEST A QUOTE

VisuALL ETS Comprehensive Testing Suite

VisuALL ETS automatically analyzes the retinal sensitivity in patients with glaucoma and other visual disorders.

It includes all the capabilities of the VisuALL S and more, including pupillometry, extraocular motility, and visual field with eye tracking.

REQUEST A QUOTE

How Important Are Online Reviews for Your Eye Care Practice?

2023-08-01T11:00:00-05:00

The healthcare industry is highly competitive—and vision care is no exception. With more than 40,000 optometrists and roughly 19,000 ophthalmologists currently operating in the United States, one of the biggest challenges practitioners face is building and sustaining a loyal patient base. And, just like businesses in other industries, endorsements from happy customers are one of the strongest selling tools you have available.

Below are three ways online reviews benefit your eye care practice.

They build trust.

In the same way people search for online reviews before purchasing an item they need, trying a new restaurant, or staying at an Airbnb, your prospective patients will be on the lookout for positive reviews about your eye care practice. In fact, 72% of patients seek out online reviews before selecting a new health care provider.

When someone sees an abundance of four- and five-star reviews, it shows them that other patients were very happy with the care and treatment they received at your practice. This immediately serves to build trust and credibility, letting them know that the services you provide and the treatment they can expect from you and your staff are top notch.

For new startups and smaller solo practices especially, displaying testimonials on your website, in your social media accounts, and in your marketing and advertising content sets you apart from your competitors and makes it easier to attract new patients.

They boost your online visibility.

A recent survey about customer experience trends found that 80% of people begin their search for a new health care provider on the internet. And in fact, three out of five would-be patients (63%) said they would choose one provider over another because of a strong online presence—and that includes reviews.

Like any other type of business, ophthalmic practices with a large number of online reviews (such as through Google or Yelp) will earn a higher organic ranking, meaning they will show up first on the search engine results page. And because internet users rarely scroll past the first or second page of search results, a higher ranking means more people will see your practice when searching online for an eye care provider.

They tell you what you're doing right (or wrong).

Pay close attention to what your patients are saying about your practice because these are often the key value points that help you stand out from competitors and make your business more attractive to new patients. From a marketing standpoint, the specific keywords and terms they use to describe your services can be leveraged in your ads and promotional materials to make sure you are reaching your target audience.

Even negative reviews can be valuable because they pinpoint areas where there may be room for improvement within your practice. For example, do your patients complain about long wait times? If so, you may want to consider upgrading to digital equipment to increase efficiency and streamline patient flow.

What's the best way to solicit patient reviews?

Many ophthalmic professionals are hesitant to ask for reviews. However, more often than not, your patients are happy to provide them, especially if they are satisfied with their experience.

One of the simplest ways to solicit reviews is via email. After each appointment, send a brief email asking patients about their experience and provide an easy-access link for them to leave a review. Your subject line can be as simple as, "How was your recent appointment? We'd love to hear your feedback!"

Your social media sites are also a great source for patient testimonials, and you can even designate a place on your website where people can leave a review.

Where should you use patient reviews?

First and foremost, patient reviews should definitely have a place on your website. Use them on your home page, in banners and sidebars, on individual service pages, and/or on a designated review page. Apart from your website, you can include testimonials in your advertising content, spotlight them on social media, and even include them in your patient emails.

Bottom line: Positive patient reviews are a powerful marketing tool, and you should take full advantage of the benefits they provide for your ophthalmic practice.

Benefits of Retinal Imaging

2023-07-11T11:00:00-05:00

Plus Our Top Picks for High-Quality Retinal Cameras

It was more than a century ago that scientists were able to capture the first usable images of the human retina. Since then, the technology has advanced considerably, allowing modern ophthalmic professionals to view the retina in stunning, high-resolution detail. Today, many practices offer retinal imaging as part of the routine eye exam, regardless of whether or not a patient has (or is believed to have) a specific eye condition.

Retinal cameras work by using low-powered lasers to capture digital images of the retina, the optic disc, and the surrounding blood vessels. They play an important role in the early detection of conditions that can impact healthy vision, such as diabetic retinopathy, retinal tear and detachment, age-related macular degeneration (AMD), and glaucoma. In addition, they are a valuable tool for identifying underlying conditions that may impact overall wellness, including cancer and high blood pressure.

Benefits for your practice

Beyond early detection capabilities, adding a retinal imaging solution to your routine eye exams offers several key benefits for your ophthalmic practice. The test itself is fast and painless for your patients, results are generated quickly, and the images easily uploaded to your EMR database (the whole process takes about 15 minutes.) This allows you to compile an ocular history for each patient so that you can compare images over time to monitor eye health and determine the effectiveness of treatment.

Patients of all ages can benefit from retinal imaging, and the ability to see and treat symptoms early goes a long way toward protecting healthy vision throughout their lifetime. Not only that, but regular eye exams can help detect a surprising number of non vision-related health conditions, and the superior accuracy of retinal imaging technology lets physicians quickly notice any irregularities. While not always covered by insurance, most patients will agree that the low cost of an add-on retinal imaging test is well worth it for the benefits it provides.

Finally, integrating advanced retinal imaging technology into your exam process sets you apart from your competitors in the ophthalmic arena and lets your patients know that you are committed to using the latest tools and equipment to provide exceptional care.

Our top picks for high-quality retinal cameras

Retinal imaging technology continues to advance at a rapid pace, and modern retinal cameras now offer physicians a variety of ways to inspect their patients' eyes, including optical coherence tomography (OCT), fundus photography, and angiography. The following retinal cameras are among our top picks for superior imaging capabilities and ease of use.

Volk Pictor Plus Portable Retinal Camera

From the exam room to on-location screenings, the lightweight (just one pound), non-mydriatic Volk Pictor Plus Portable Retinal Camera will shoot detailed high-resolution images in daylight or darkness. With two easily interchangeable modules for retinal or external eye imaging, it features Wi-Fi connectivity to seamlessly integrate with any PC or mobile device.

LEARN MORE

S4Optik Cobra Fundus Camera

The innovative optical system on the S4Optik Cobra Fundus Camera captures 15% wider retinal images than standard cameras. A clear and detailed view of the entire ocular fundus contributes valuable insights to your ocular examination. Images are acquired with minimal flash exposure, providing comfort to the patient and facilitating multiple image acquisitions through undilated pupils.

LEARN MORE

Shop retinal cameras at Veatch

A 30-year veteran of the ophthalmic industry and a member of the Advancing Eyecare family, Veatch Ophthalmic Instruments offers a wide selection of mydriatic, non-mydriatic, and OCT retinal cameras to help you advance your practice and better serve your patients. If you are looking for something in particular, contact us today so we can discuss your needs and find the right solution for your patients and your business.

Planning Your Myopia Management Strategy: 5 Steps to Success

2023-06-05T11:00:00-05:00

The digital age has not been kind to our eyesight.

Not only do American adults now spend nearly 7 hours a day staring at a computer for work, but a rising number of kids and teens are using computers and tablets daily at school—and the trend continues outside of the office and classroom as well.

According to one study, a whopping 31% of U.S. adults say they are online "almost constantly," using their smartphones and other internet-connected devices to browse social media sites, search for information, shop, watch videos, and more. The same goes for kids and teens, who devote the majority of their leisure time to screen-related activities.

Though not the only culprit, increased screen time has been a contributing risk factor to the alarming rise in myopia cases nationwide, prompting ophthalmic professionals across the country to rethink their myopia management strategies in an effort to improve patient outcomes.

What is myopia?

Myopia, or nearsightedness, is a condition that occurs when the shape of the eye causes light rays to bend the wrong way, making far-away objects seem fuzzy or blurry (otherwise known as a refractive error). Here in the United States, over 40% of the population is affected by myopia, which is currently the leading cause of moderate to severe vision impairment.

Steps to myopia management success

As myopia cases in the United States continue to rise, especially among children, vision correction is no longer enough; eye care professionals must embrace the importance of myopia management. Early detection and ongoing observation of the condition can help to slow its progression and safeguard healthy vision later in life. Below are five important steps to build out your myopia management strategy.

1. Educate yourself.

Before you can become a trusted source of information for your patients, you need to put in the work to educate yourself. Take the time to read medical journals, connect with your colleagues, attend industry conferences, take courses, and research the latest technological advancements. The more you know about current practices in myopia management, the better equipped you will be to help your patients.

2. Educate your patients.

As with any health condition that may worsen over time, communicating with your patients early and often about myopia is essential to their long-term vision health. Knowing the potential risks associated with leaving myopia untreated will help them better understand the condition and its impact on healthy eyesight. In addition, getting to know their vision and lifestyle habits will help you work together to develop a treatment plan to slow myopia progression; this is especially important for your pediatric patients.

3. Develop a myopia management program.

While your myopia patients will have different needs and their treatment plans and options will vary, it is important to have a strong foundation in place for managing their care. This may include preparing a packet of educational materials, creating a place on your website where patients can learn more about myopia, and developing an evaluation schedule to ensure patients return for regular assessments so you can monitor progression.

4. Create and share resources.

We touched on this briefly in the previous steps, but an effective myopia management strategy should include a resource library of learning materials (such as the ones found here and here) that can be easily distributed and shared with your patients and your staff. This includes printed handouts, website content, educational videos, and a list of online resources that patients can visit to get more information about their condition or their child's condition. Having access to this information will help to ease your myopia patients' concerns and ensure your staff is able to communicate effectively with them about their condition.

5. Make sure you have the right equipment.

Finally, and perhaps most importantly, assessing and monitoring your myopia patients requires the right equipment. If you are serious about building your myopia management practice, one of the best things you can do is invest in a high-quality corneal topography solution (to ensure more accurate contact lens fittings) as well as a device to measure axial length (which is typically higher in patients with myopia). One great option is the Topcon MYAH Biometer & Corneal Topographer, which combines corneal topography, pupillometry, anterior cornea wavefront analysis, and contact lens fitting tools, making it a comprehensive device for monitoring axial length. In addition, the Haag-Streit Lenstar Myopia expands your capabilities with precise measurements for early detection of myopia onset and state-of-the-art myopia management with graphic visualizations for easy education and consultation with patients and parents.

Advancing Eyecare Announces Exclusive Distribution Agreement of Pure&Clean® Vision Hypochlorous Acid Products

2023-05-31T09:42:00-05:00

Jacksonville, Florida, May 31, 2023 – Advancing Eyecare, a family of leading ophthalmic technology and equipment companies, has entered into an exclusive distribution agreement with Pure&Clean. Effective immediately, the group will add the Pure&Clean Vision hypochlorous acid product line, including Pure&Clean Vision’s Daily Lid Cleanse, Gel and Drops, Hand Prep, and Equipment & Surface Prep to complement their existing portfolio of ophthalmic solutions.

Eye care providers are leveraging Pure&Clean Vision in a myriad of ways by harnessing the powerful antimicrobial properties of hypochlorous acid to mitigate the harmful effects of bacteria, viruses, and other pathogens. With a shelf life of 24 months, it is one of the most stable hypochlorous acid products in the vision care market.

Pure&Clean Vision Daily Lid products offer natural, non-irritating non-pharmaceutical options topromote positive eyelid hygiene and overall eye health. They help to reduce symptoms of manycommon eye diseases such as dry eye, blepharitis, MGD, demodex and more.
Designed for contact lens wearers, Pure&Clean Vision Hand Prep is great for use prior to handling lenses in any environment and can also serve as a great substitute for alcohol-based hand gels.
Pure&Clean Vision Equipment & Surface Prep provides a non-toxic, effective and environmentally-friendly alternative to harsh surface cleaning solutions.

“Pure&Clean Vision products represent a significant leap forward in the way eye care providers are helping their patients and staff alike. We are proud to offer a natural product that combines exceptional efficacy with unmatched safety. We aim to achieve healthier eyes and to provide safe, non-toxic, and environmentally friendly spaces.” said Trent Freeman, Chief Executive Officer of Pure&Clean. “We are excited to partner with Advancing Eyecare to provide even greater value to ECPs across North America.”

Pete Lothes, Chief Operating Officer for Advancing Eyecare, commented, “We are rapidly executing our strategy to provide innovative solutions to fulfill evolving market needs. Advancing Eyecare is excited to partner with this amazing group, and to build on Pure&Clean’s positive momentum to provide these great products to eye care professionals and their patients nationwide.”

Pure&Clean Vision products are now available across the United States through Advancing Eyecare companies, including Marco Healthcare, Lombart Healthcare, Veatch Ophthalmic Instruments, Santinelli International, and Enhanced Medical Services.

To get more information about Pure&Clean Vision, go to www.advancingeyecare.com/pureclean/.

About Advancing Eyecare

Advancing Eyecare™ is a partnership of leaders in the eyecare instrumentation marketplace established to offer the best products and service solutions in the ophthalmic equipment industry. Currently comprised of Marco Healthcare, Lombart Healthcare, Enhanced Medical Services (EMS), Veatch Ophthalmic Instruments, Santinelli International, S4OPTIK, and INNOVA Medical, the combined scope of the organization has the broadest product portfolio, the most knowledgeable people, and the most reliable service in the industry. Visit www.advancingeyecare.com for more information.

About Pure&Clean

Pure&Clean offers a number of healthcare, personal care, and infection control products that do not jeopardize human or environmental safety for effectiveness. The product line includes Wound Solutions, Hydrogel, Skin Defense, products for ophthalmology and optometry, as well as surface disinfecting products. The market reach of Pure&Clean expands from healthcare systems including long-term care facilities, home health and hospice, wound clinics, hospitals, surgery centers and profession clinics including optometry, to schools, sports programs, professional athletes, daycares and family use in the home.

Media Contact:
Kristen Tischler
ktischler@advancingeyecare.com

I Don’t Have All Day… Increasing Efficiency Without Jeopardizing the Patient Experience

2023-05-22T17:07:00-05:00

By Jennifer L. Stewart, OD

In optometry, we often think that more is better – bigger offices, larger staff, more frames in the dispensary – but when it comes to exam time, is longer really best?

Optometrists pride themselves on providing a great patient experience. We invest in beautiful offices, spend time training our staff members, invest in the latest technology, and proudly showcase the latest fashions in our opticals. We also want to make sure the patient leaves with no questions unanswered and fully understands their visit, which often leads to us believing that a longer time in the exam room is what patients want and expect. However, is this what is truly best for our practices and bottom line?

When I was practicing, my goal was to be as efficient and effective as possible in the exam room. But I also wanted to move the patient through the office in a timely manner in order to get them to spend the bulk of their time in the optical. Patients have set a time limit of how long they can spend with us in their day so I felt it was best that they had the time to choose glasses (and multiple pairs!) without feeling rushed or telling us they would come back (which they likely wouldn’t).

Improving Your Efficiency

One of my favorite exercises for doctors to learn how their office operates is to first have each staff member take a guess (doctors too!) at how long the patient spends at each part of their patient journey. This includes check-in, waiting room, pre-testing, waiting in the exam room for the doctor, the eye exam, optical time, and checkout. I call this the “Post-It Note” exercise, as we would write the time that the patient started and completed each step on a post-it note.

What were some of the discoveries? We had huge inefficiencies in each step, leaving the patient with too little time to spend in the optical. This is a great time to talk to each department about ways they can improve, and what they think the outcome will be.

Reception

Emailing paperwork ahead of time or using a patient portal to collect information can save significant time at check-in. Is it even possible to eliminate your waiting area and have a technician ready to bring the patient back as soon as they arrive?

Many patients also today prefer to book their appointments online at their convenience, freeing up the in-office staff from long phone calls or back and forth email conversations. Two-way texting is also quick and efficient and the way that many of our patients prefer to communicate.

Pre-Test

If the patient has already filled out their ocular and medical history and it syncs directly to our EHR, you can shave off precious minutes for the technician in the pre-test routine. Thinking about technology can also save time from having the patient have to move to different stations. We now have amazing tools at our disposal that combine multiple instruments into one, reducing the need to move the patient from machine to machine. Virtual Reality (VR) devices are empowering ECPs to conduct a myriad of tests with more speed and flexibility than ever before. There are so many options available today to customize and speed up your pre-test patient flow.

Exam Room

Once the patient is in the exam room, scribes could help the doctor be more efficient in their charting. Additionally, technology advances that import pre-testing information directly into the exam room and EHR system exist, allowing the doctor to use that time to educate and communicate with the patient instead of manually entering data. For example, leveraging a digital refractor can speed up the exam by yielding faster testing and immediate data transfers to the EHR system. This automation provides a high-end patient experience, leaving you more time to educate and connect with your patient. The cumulative time spent in the exam room is less, but the quality time spent with your patient is more. It’s a win-win!

Optical & Checkout

Once the patient is done in the exam room, streamlining the handoff to optical can expedite the process. Can you directly send all relevant information to your opticians, including prescription(s), lens recommendations, and treatments so they automatically have that information when the patient arrives?

Consider in-office finishing to deliver eyewear to your patients faster while also lowering your lab costs and controlling the quality of your finished product. Providing more convenient optical services will not only help increase your capture rate, but also your patient satisfaction.

Finally, giving the optical staff the flexibility to check the patient out and collect payment information, can streamline the checkout process and eliminate a step in the patient journey. Further, emailing receipts and prescriptions or using a patient portal allows the patient to be on their way much quicker.

Multiple Benefits to Your Practice

What is the benefit of increasing your office efficiency? There are many and it all goes back to your practice goals.

Do you want to increase revenue by seeing more patients? Shaving off 1-2 minutes (or more!) from each exam will allow you to see more patients in the same number of hours.
Looking to increase your per-patient revenue? Leverage technology to increase your billable tests, obtain valuable clinical data for a more thorough exam, and provide a high-end experience for patients (and without adding additional time to the overall time spent in your practice!). Getting patients to the optical more quickly also gives them more time to shop and browse.
Looking to increase staff happiness and morale? Giving them a stake in making office decisions and making them responsible for outcomes makes them feel more connected and part of the team.
Want to provide more quality time with your patients? Refining your office workflow allows you to spend more time communicating and educating your patients.
Want to cut back on the hours spent charting and in the exam room? Those precious minutes that are freed up become yours to do what you’d like – take a break, work on staff training, grab a coffee, or continue to work to build a super-efficient, effective, productive practice. Take it a step further and leverage remote refraction. Refract your patients from anywhere—your home, on vacation, anywhere!

Interested in learning more on maximizing your practice efficiency? Be sure to register for the webinar, “Technology and the Modern Practice: The Link Between Efficiency and Productivity” on Tuesday, June 20 at 8pm EST.

About the author:

Dr. Jennifer Stewart is an optometrist, internationally recognized speaker, writer, consultant, and entrepreneur.

She has a passion for helping optometrists and organizations with operations, sales success, practice management and sales team training through her advisory and consulting firm, OD Perspectives. She is the Professional Editor of Independent Strong, is an Adjunct Assistant Professor at the New England College of Optometry and a consultant for Coopervision, MacuHealth, GPN and Zyloware. She is also the recipient of the 2022 Emerging Leader Award from the Optical Women’s Association.

With a deep interest in sports vision, Dr. Stewart is the Co-Founder and Chief Vision Officer for Performance 20/20, which provides services for sports and performance vision training. She is a recipient of the Theia Award for Innovation by Women in Optometry and serves on the Executive Board for the International Sports Vision Association.

Protecting Your Eyesight: Best Practices to Share with Patients

2023-04-18T15:22:00-05:00

Excellent vision is something that many of us take for granted. However, just as we take steps each day to keep our minds and bodies healthy, there are simple things we can do to ensure our eyesight remains strong throughout life. Here are some best practices that you can pass along to your patients to help them protect their eyes.

Eat a healthy diet and exercise regularly.

According to the American Optometric Association, age-related changes in vision typically begin in the early to mid 40s. Filling your plate with plenty of nutrient-rich foods and living an active lifestyle can go a long way toward preserving healthy vision well into adulthood.

A wide variety of foods—including carrots, sweet potatoes, avocados, almonds, leafy green veggies, beans, and fatty fish—contain vitamins and minerals that have been shown to support healthy vision and protect against diseases that can cause vision loss, such as glaucoma and macular degeneration.

Eating well and exercising on a regular basis (aim for about 30 minutes a day, five days a week) also helps you to maintain a healthy weight, which in turn benefits your eyes by reducing the risk of developing diabetic retinopathy. This debilitating eye condition, associated with diabetes, now affects nearly one-third of all adults in the United States.

Keep track of changes in your children's eyesight.

In our increasingly digital world, kids and teens now spend an average of 7.5 hours each day staring at a screen. The increased screen time, coupled with poor dietary habits and too little physical activity, can start to impact healthy vision at a very young age.

Experts will tell you that the time between birth and age six is a critical period for vision development in children. In addition to limiting their screen time and encouraging a healthy diet and lifestyle, pay close attention to any vision problems or issues your child may be having with their eyesight. Long hours spent staring at a tablet or a television screen may result in eye strain, dry eyes, and possibly even nearsightedness over time.

Likewise, if your child plays sports, make sure they wear proper protective gear to cover their eyes and help prevent injuries.

Be smart about sun protection.

Spring has arrived, which means many of us are spending more time outdoors soaking up the vitamin D. But prolonged exposure to ultraviolet radiation from the sun can cause significant damage to the lens, cornea, and delicate surface tissue of the eyes. When spending time outside this spring and summer, always wear sunglasses to block UV-A and UV-B rays and protect your eyes—even while driving.

And speaking of warm-weather fun, check out these Summer Eye Health Basics to safeguard healthy vision all season long.

Quit smoking (and vaping too).

Regular tobacco use is detrimental to your health for numerous reasons. Along with increasing your risk of cancer, heart disease, and diabetes, smoking cigarettes has been linked to a higher risk of developing cataracts and age-related macular degeneration (AMD)—both of which can lead to vision loss and blindness.

According to the U.S. Food & Drug Administration, "People who smoke cigarettes are two to three times more likely to develop cataracts and up to four times more likely to develop AMD than people who don’t smoke."

Does vaping count? Absolutely. In a 2019 study, participants who vaped regularly experienced increased dry eye symptoms and poor tear film quality when compared with nonsmokers. According to study authors, "High vaping voltage may have aggravated the dry eye syndrome because of hazardous by-products from pyrolysis of the e-liquid constituents."

Additionally, a study conducted in 2021 by experts at the University of California found that the use of e-cigarettes was linked to visual impairment, likely due to the harmful solvents used in vaping fluid.

Visit your eye doctor at least once a year.

While regular eye exams are important to help people see better as their eyesight changes, they are also a critical first step toward detecting serious eye diseases such as cataracts, glaucoma, and diabetic retinopathy. Click here to read more about the importance of regular eye exams.

It is also recommended that patients know their family eye health history. Those with a history of glaucoma—currently one of the leading causes of blindness and low vision in the United States—have a significantly higher risk of developing the disease. For this reason, knowing about their family eye health can be helpful in safeguarding healthy vision.

How Digital Refraction Technology Benefits Your Modern Ophthalmic Practice

2023-02-14T10:30:00-06:00

By now, myriad eye care professionals (ECPs) have upgraded to digital refraction technology and are seeing firsthand the benefits automation can bring to the modern ophthalmic practice.

Are you among them?

While some clinicians continue to rely on manual equipment, there are numerous reasons to upgrade to a digital refraction system in the new year. Below are a few of the main benefits doctors can expect when making the switch to digital.

Embracing the digital age: Why automation matters in vision care

Among the biggest benefits of digital refraction systems is their ability to help doctors diagnose refractive errors—a type of vision problem that causes blurred sight. According to the National Eye Institute, refractive errors are the most common vision problem in the United States, affecting more than 150 million individuals.

In order to correctly identify and treat refractive errors such as myopia, hyperopia, astigmatism, and presbyopia, ECPs must determine the root cause of the problem, and digital systems greatly simplify this process. By integrating digital technology into your refractive exams, accuracy is increased exponentially, resulting in far fewer prescription errors and glasses remakes. The level of imagery available with a digital system also provides a detailed picture of your patients' eye health and allows them to see and understand their diagnoses to a greater degree.

Digital refraction systems also integrate quickly and easily with your existing EMR platform, allowing for data to be uploaded automatically during the exam process. Key advantages of EMR-compatible digital equipment include the elimination of transcription errors, greater flexibility, improved accuracy, and complete connectivity.

Finally, digital refraction technology improves the overall efficiency of your practice, which in turn benefits your bottom line. Doctors report significant increases in revenue by eliminating slower and outdated manual phoropters and replacing them with digital refraction systems that integrate with their pre-test equipment.

But the benefits don't end there.

Research shows that digital refraction systems have a positive impact on overall patient satisfaction. That's because less time spent manually adjusting and entering data means more face time with your patients. Technicians can also be trained to operate the digital equipment so you have more time to interact with patients on a more clinical level.

And let's not forget the physical benefits. Digital equipment has been shown to reduce the pain and discomfort associated with repetitive motion tasks like continually flipping plates and making adjustments.

Veatch Digital Refraction Suite

What are the primary components of a digital refraction system?

Although components may vary from one system to the next, the following pieces of equipment comprise the standard components of an automated or digital refraction system.

Electronic, motor-driven phoropter (i.e., digital refractor) with full lens array
Auto lensmeter to measure current contact lenses or glasses
Auto refractor to measure objective refractive error
Computerized eye chart to measure visual acuity throughout the test
Software- or hardware-driven controller to change phoropter lenses

Using a digital refractor is fast and simple compared to the time-consuming practices of baseline refraction and retinoscopy. Although reading the results requires professional interpretation, digital refractors accelerate the data-gathering process by automatically supplying details to patient EMRs. Some models also accept subjective adjustments, which further streamlines the process.

In short, digital technology is enabling doctors to see more patients over the course of a day, improving the efficiency of clinics and offices across the country.

Are you ready to build your digital practice? Talk to the experts at Veatch.

In business for more than 30 years, Veatch Ophthalmic Instruments has built a reputation for superior quality and service. Our technicians can help you find exactly the right digital equipment for your needs and budget to save you the hassle of shopping and comparison. Contact us for a free 15-minute efficiency evaluation to get started.

New Year, New Goals: Advancing Your Ophthalmic Practice in 2023

2023-01-17T10:00:00-06:00

Like many eye care professionals, you may be taking some time this month to step back and reevaluate your short and long-term goals for your ophthalmic practice. Did you consider 2022 a successful year? Are you on track for where you had hoped to be at this point in your career? Are there things you can do differently in 2023 to better achieve your objectives?

Just as January is a popular time for making personal resolutions about health and wellness, it is also a great time to focus on resolutions that benefit the overall wellness of your practice, your staff, and your patient base. We have highlighted five key goals below to help you get started.

1. Focus on your staff.

An efficient and successful practice begins with a highly trained group of employees who can not only keep things running smoothly but also ensure that your patients feel welcome and cared for.

Begin the year by sitting down with each of your staff members, from the administrative professionals to your ophthalmic technicians, and ask how you can support them in the new year. Set aside room in your budget to provide the necessary training, workshops, or other educational opportunities they may need; this will likely pay off in the long run by benefiting both your patients and your practice.

If you are looking to hire additional staff in 2023, make a list of the education, experience, and attributes that you would like each person to have for each role. This will make it easier to scan resumes and discern the best applicants. Here are some tips on finding, training, and retaining staff for your ophthalmic practice.

2. Focus on your patients.

Your patients are the lifeblood of your practice. What can you do to better serve them in 2023? Research shows that the top priorities among eye care patients today include less in-office wait time, better-quality care, and lower costs.

If you haven't already, create an automated online portal through which patients can schedule appointments, fill out paperwork, and access their records. This will significantly cut down on wait time and improve patient flow.

Of course, don't focus too closely on streamlining patient flow that you forget to connect with your patients and provide compassionate care. While you may only have a few minutes with each patient throughout the day, make those minutes count by listening to their concerns, helping them understand each test during their appointment, and making sure they understand the specifics of their condition or any necessary procedures they may need.

Finally, look for ways to keep costs low for your patients while still providing quality care. Here are some tips for cost containment in your eye care practice.

3. Refresh your marketing strategy.

If your marketing strategy hasn't changed since pre-pandemic days—or worse, since you first opened your doors—it may be time to hit the reset button.

Begin by doing a deep dive into your existing patient base and learning who they are, where they live, and where they are most likely to be reached. Americans nowadays spend over six hours a day online, and about half of that time is spent on social media sites such as Facebook, Instagram, and TikTok.

If you are still relying on billboards or print ads to get the word out about your practice, consider allocating a portion of your marketing budget to digital and/or social media advertising to expand your reach and bring in more new patients.

4. Enhance your online presence.

This goes hand in hand with refreshing your marketing strategy. If it has been a while since you updated your website, consider doing a full audit of your site to make sure it is optimized and easily accessible for patients. Check out these tips from the American Academy of Ophthalmology (AAO) to make sure your site is seen by as many people as possible.

Next, build your social media presence by creating accounts with some of the top-used social media sites. If you already have accounts but post inconsistently or hardly ever, consider dedicating more time and energy to creating engaging content that will help you connect with existing and prospective patients. It may even be worth it to hire a part-time social media manager.

5. Upgrade your equipment and technology.

Are you still relying on manual equipment in your ophthalmic practice? If so, you may want to consider going digital 2023. Digital systems are faster, more accurate, and easy to integrate with your existing EMR software. They also help to significantly reduce the pain and discomfort often experienced with manual instruments (due to repetitive motion).

Overall, doctors report seeing up to six more patients per exam room, per day after making the switch to digital equipment—in particular digital refraction systems like the highly affordable Veatch Digital Refraction Suite. Another bonus? Less time spent flipping plates and adjusting instruments means more face time with your patients, which has been shown to improve overall patient satisfaction.

Slit Lamps: Their History, Use, and Importance in the Modern Eye Care Practice

2022-12-13T10:00:00-06:00

American eye health is on the decline.

According to the National Eye Institute, the estimated number of people affected by the most common eye diseases (macular degeneration, cataract, diabetic retinopathy, and glaucoma) is expected to double or more than double by the year 2050—spotlighting the importance of routine eye exams to protect and preserve healthy vision.

Among the many tools and pieces of equipment used by modern ophthalmic professionals is the slit lamp biomicroscope (or simply slit lamp). The slit lamp is a type of microscope that illuminates the entire eye, along with the area around the eye (including the eyelids and eyelashes) with a powerfully focused beam of light.

Typically used in conjunction with an ophthalmoscope, a slit lamp allows doctors to more effectively gauge the health of the eye and identify any diseases, injuries, or underlying health issues. In fact, slit lamps help to magnify and spotlight different parts of the eye during a dilated eye exam, which is critical to diagnosing cataracts.

The history of the slit lamp

The predecessor to the modern slit lamp is the ophthalmoscope, which first allowed doctors to view the inner eye. Invented in 1851 by Hermann von Helmholtz, the “eye mirror” (as it was called at the time) transformed optometry by enabling the diagnosis of a range of eye conditions that had been previously undetectable.

Over the next several decades, the ophthalmoscope saw a handful of key improvements, including the addition of an attached light source, ultimately paving the way for the invention of the first-ever "slit lamp instrument" in 1916.

Since that time, there have been several redesigns of the basic slit lamp structure, including the addition of joysticks, cameras, and halogen lamps, along with wider configuration ranges and improved optics—making slit lamps one of the most familiar and crucial ophthalmic instruments in use today.

Slit lamps in the modern ophthalmic practice

Today’s slit lamp is a two-part instrument that allows doctors to get a precisely lit, magnified, three-dimensional (3D) view of both the outer and inner eye. This includes the anterior (front of eye) components such as the cornea, lens, and iris, as well as the vitreous gel that makes up the eye’s interior.

With the help of special lenses, doctors can also view posterior (back of eye) components such as the retina, optic nerve, and drainage angle, which is where fluid exits the eye.

Doctors may use slit lamps to check for:

Foreign objects
Cysts
Ulcers
Cataracts
Conjunctivitis
Iritis
Glaucoma
Macular degeneration
Indications of diabetes
Indications of rheumatoid arthritis

Veatch Ophthalmic Instruments is your trusted source for quality, top-name slit lamps.

Veatch is proud to offer a wide variety of state-of-the-art slit lamps from leading equipment manufacturers—including brands such as Keeler, Reichart, ReSeeVit, and Haag-Streit, along with our own Veatch brand slit lamps. All are known for exceptional reliability, superb functionality, pinpoint accuracy, and elegant design.

In addition, our highly skilled, factory-trained technicians are available to professionally set up and recalibrate your instruments upon purchase and can also provide both local and remote support when your slit lamp or any of its components needs maintenance or repair.

Browse our full selection of slit lamps or contact Veatch today to learn more.

Considering Retirement? Ask Yourself These 3 Questions First

2022-11-08T10:00:00-06:00

Being an eye doctor is an incredibly rewarding profession.

Among the obvious benefits of owning and managing a successful ophthalmic practice are the chance to have a positive impact on your patients, the flexible schedule and work-life balance, the wide range of specialities available to suit your unique interests, and a strong opportunity for job growth and financial success.

For this reason, many ophthalmic professionals stay on the job until well into their retirement years, choosing instead to continue doing what they love for as long as possible. But as with any career, there may come a time when retirement becomes a viable option.

The decision to retire is an incredibly personal one, and it should be based on your unique goals and desires both inside and outside of the office. As you weigh the pros and cons of retirement, ask yourself the following three questions to help you decide if stepping down is right for you.

1. Are you willing to embrace new technology?

As with any field, but perhaps especially with medicine, technology is advancing at a rapid pace. In the ophthalmic arena, digital technology has completely transformed the patient exam process in recent years, resulting in increased efficiency, fewer errors and remakes, and significantly improved patient outcomes.

However, making the switch to digital systems can be challenging, especially for veteran ophthalmic professionals who may be more comfortable using manual equipment. The best way to embrace new technology is to begin slowly, starting with one piece of equipment—a digital refractor, for example—and adding other pieces as you become more comfortable.

On the flip side, if you are not ready to make sweeping changes to the way you are used to doing things, that might be a sign that retirement could be the right move.

2. Have you accomplished your career goals?

Think back to when you first started out. What were your short- and long-term career goals? Have you accomplished all of those goals? For example, did you begin at a group practice and eventually launch your own solo practice? This is a common goal among eye care professionals.

As you consider retirement, it may also help to think back to what you considered your "peak" professional year—and not just in terms of revenue. Maybe your practice saw a record number of patients, or it could be that you performed a high number of surgical procedures that year. Your peak professional year may also include accomplishments such as branching out into a new field or reaching an educational milestone.

If you can look back and say that you have checked off each of your goals, the decision to retire should come easily. If not, it may be time to brush off that goal list and focus on what's next.

3. Are you financially able to retire?

Financial stability is, of course, one of the biggest roadblocks to retirement. However, if you are confident that you will have enough income to live comfortably and enjoy retirement, why not take the opportunity to leave work behind and focus on your non-professional bucket list?

Many doctors choose to ease into retirement slowly, gradually reducing their time in the office and ultimately either handing over the reins or selling their ophthalmic practice before they enter into the next phase of their life.

It may help to sit down with a retirement planner as well as with your spouse or partner to get a clear view of your financial situation and map out your post-retirement future. That way, you can feel confident knowing you have made the right decision.

Not planning on retiring anytime soon? Visit the Veatch Ophthalmic Instruments blog for helpful tips on owning and operating a successful practice, including how to adopt digital technology to gain a competitive edge.

Presbyopia in the Digital Age: Safeguarding Eye Health Against Excessive Screen Time

2022-10-18T11:00:00-05:00

The human body undergoes significant changes as we get older—and the eyes are no exception. With aging, the lens of the eye begins to stiffen and lose elasticity, which in turn inhibits its ability to focus light directly onto the retina. The result is a gradual decline in our capacity to see objects up close, causing them to look blurry and out of focus.

This condition is known as presbyopia.

Symptoms of presbyopia typically occur around age 40 but may occur earlier or later in life. Most people notice that they have trouble reading small print, such as on their phone or a restaurant menu, and they may squint more often to help bring things into focus. Unfortunately, constantly squinting and straining the eyes can lead to eye pain and fatigue, as well as headaches.

Presbyopia is a type of farsightedness and generally considered a normal side effect of aging. However, a significant increase in screen time among Americans has made presbyopia a growing concern among eye care professionals.

How much screen time is too much?

The average American now spends well over 7 hours each day in front of a screen. This includes smartphones, tablets, computers, gaming devices, and television screens. What's more, experts predict that total screen time will surpass 8 hours a day by the end of this year. For many people, that equates to more hours spent looking at a screen than sleeping. Why is this a problem?

Humans were never meant to stare at a screen for hours on end. Yet, the downside of living in a digital age is constant interaction with screens—at work, at school, and at home. All that screen time puts additional strain on the eye muscles and may accelerate the progression of age-related conditions as well as worsen existing eye problems.

Simple ways to lessen the impact of screen time on healthy eyes

People with presbyopia get good at finding "workarounds" to make things easier: using reading glasses, increasing the font size (or even color coding the keys) on their electronic devices, and using a magnifying glass to see smaller print.

For those who haven't noticed any vision changes yet but spend a lot of time looking at a screen, there are a few simple things you can do to safeguard your eyes as you get older.

Follow the 20-20-20 rule. This recommendation from the American Academy of Ophthalmology encourages people to take regular breaks from screen time as they work or scroll through social media: Every 20 minutes, shift your eyes to look at an object at least 20 feet away, for at least 20 seconds.

Adjust your screen so that it's easier on your eyes. Adjusting the brightness level and the contrast on your computer, tablet, or phone is a simple way to lessen eye strain. You may also want to consider a screen filter to reduce glare.

Spend plenty of time outdoors. According to a recent Washington Post article, too much screen time and not enough time outdoors increases the risk of vision problems in young children—but spending an extra 40 minutes outside each day lowered that risk, thanks to the bright natural light, wider field of vision, and more robust spatial patterns. Experts believe the same benefits apply to adults.

In addition to these helpful tips, it is also especially important to schedule regular eye exams to help maintain healthy vision.

Back-to-School Eye Health Tips for Parents

2022-09-06T11:00:00-05:00

It's that time of year again.

With a new school year under way, a lot of parents will be thinking about the best strategies to safeguard their children's eyesight in the classroom and beyond. Healthy eyes and vision are critical as kids develop, especially during the school-age years. This is when reading demands often increase and the ability to see the blackboard or view a presentation online is critical to a child's academic success. Even on the athletic field, kids must have good visual perception and hand-eye coordination to excel at a sport.

The following is a list of simple things parents can do to support children's eye health during the school day and throughout the year.

1. Schedule regular eye exams. August was National Eye Exam Month. Did you let it slip by without making an appointment for your little one? According to the American Optometric Association (AOA), back-to-school eye exams are crucial because a child's vision may change frequently throughout the year. Instead of relying on in-school vision screenings, which are not comprehensive enough to detect many of the vision problems children can experience, parents should schedule a routine exam with a trusted eye doctor. Annual exams can also also help detect any specific problems or risk factors that may impede your child's ability to see clearly.

2. Encourage a wholesome diet. We often hear that carrots are good for eye health because they contain vitamin A, which plays a role in healthy vision. However, many other foods are chock full of essential nutrients like vitamins, minerals, and Omega-3 fatty acids that can help keep your kids' vision sharp as they age. Some examples include broccoli, beets, sweet potatoes, avocados, citrus fruits like oranges and lemons, berries, almonds, leafy green veggies like spinach and kale, beans, nuts, seeds, eggs, and fatty fish. Here is a longer list of foods that support healthy eyes.

3. Make sure they get a good night's sleep. Restful sleep is essential for every part of the body, including our eyes, which is why helping kids establish a regular sleep routine is one of the best things parents can do to support healthy vision during waking hours. Encourage kids to go to bed at the same time every night, and put away all electronics (computers, phones, tablets, gaming devices) at least an hour before bedtime. Create a calming, dark environment that helps children fall asleep naturally. Make sure dinner time is consistent, and avoid sugary or caffeinated snacks and beverages later in the evening.

4. Limit screen time as much as possible. These days, modern technology permeates every aspect of our lives—and our children's lives. In the past, the majority of a child's learning took place on paper, but kids nowadays are more familiar with computers and tablets in the classroom. On top of that, most kids have cell phones, laptops, and other personal electronics that they use for entertainment and socialization outside of the classroom. The result? Children are far exceeding the amount of daily screen time recommended by experts, and their eyes are paying the price. Developing a family "media schedule" is a great way to help limit screen time for kids and keep their eyes healthy throughout the year.

Dealing with Difficult Patients: Simple Steps to a Successful Resolution

2022-08-09T11:00:00-05:00

As a professional care provider, it is your responsibility to treat patients with respect and compassion regardless of their behavior. However, while you and your staff work diligently to promote a healthy and positive environment, there may be times when you encounter a difficult patient—either because they are suffering from pain or discomfort, or perhaps because they feel frightened or anxious about their condition.

It is important to remember that countless external factors may cause patients to act out, for instance by behaving offensively in your office or using abusive language when speaking to your staff. You may also encounter patients who fail to show up for appointments or who are consistently late and disrespectful of your and your staff's time. The following is a list of simple steps you can take to foster a positive and respectful relationship with your patients.

1. Lead with empathy and acknowledgement. Negative behavior often stems from a patient's underlying feelings of fear or anxiety. Sometimes, managing a situation is as simple as reassuring an individual and taking the time to help educate them about a condition or an upcoming procedure. When speaking with patients, keep your tone level, and maintain eye contact to let them know they have your undivided attention. Listen to their concerns, and let them know you understand how they feel and will work with them to ensure the best possible outcomes. Pay attention to your body language and the words you use, and keep an eye out for non-verbal cues from the patient that may signal apprehension.

2. Practice effective communication. Before you blame a difficult patient for a communication issue, ask yourself whether or not you are doing everything possible to communicate effectively and address their needs and concerns. Good communication involves not just listening to your patients, but also paying close attention to their voice and body language, as well as providing thoughtful and compassionate responses. Often, communication problems stem from strict time constraints that many clinical settings impose. Recognizing that you need to slow down with a particular patient can go a long way toward addressing a problem successfully.

3. Establish clear and healthy boundaries. In a busy ophthalmic office, you and your staff interact with numerous patients on a daily basis. It stands to reason that not all of those interactions will be positive. That said, standardizing your approach and providing clear boundaries right from the start may help to reduce negative patient interactions. For example, when communicating with a patient who frequently misses appointments, do your best to explain—clearly and calmly—why such behavior is both disrespectful (to you, your staff, and other patients) and disruptive to your practice. If a patient becomes belligerent with you or a member of your team, inform them immediately that this type of behavior is not accepted. Explain that good relationships rely on mutual respect, and as you are treating the patient with care and consideration, they should extend the same courtesy to you.

4. Don't take it personally. In a clinical workplace, personnel often have a number of stressors to deal with on a daily basis. When patients become hard to handle, it is crucial that you and your staff members do not take it personally. Often, problematic patients are dealing with personal issues that may be interacting with their mood or behavior. In other words: it's typically not about you. Do your best to calm and reassure difficult patients and ask what you can do to help them.

5. Know when it's time to terminate. A lot of managing problem patients is knowing how to keep your cool. Unfortunately, despite your best efforts, there are some situations that will require you to terminate your relationship with a patient in a respectful and fair manner. While you should always aim to resolve patient issues amicably and respectfully, it is important to have a termination process in place. Be sure that you know and understand your organizational policies for this type of situation, and explain to the patient why you are referring them to another medical professional so that they can get the treatment they need.

One important thing to keep in mind is that you are not alone; every ophthalmic practice struggles with difficult patient interactions at times. Fortunately, taking the right steps and having clear policies in place can help you avoid potential issues and facilitate better patient interaction in the future.

Summer Eye Health Basics: 6 Simple Tips to Share with Patients

2022-07-05T11:00:00-05:00

Summer is finally here—and that means many of your patients will be spending more time outside during the longer, warmer days ahead. Whether lounging on the beach, splashing in the pool, or making s'mores over a campfire, outdoor fun can be tough on the eyes. Be sure to pass along these simple tips for safeguarding eye health during the summer season.

1. Never leave home without a hat and sunglasses. Ultraviolet (UV) rays from the sun can cause damage to healthy eyes throughout the year, but they are significantly stronger in summer. Even on cloudy days, remember to wear a hat and sunglasses—preferably ones with protection against both UVA and UVB rays—to safeguard your eyes from the summer sun. This is especially important for kids too, since most of an average person's UV exposure from the sun occurs before the age of 18. Peak sun hours are typically between 10:00AM and 2:00PM each day.

2. Taking a dip? Don't forget your goggles. (But do forget your contact lenses.) Swimming is a popular summer activity, but it can be risky for healthy eyes. Whether in the pool or at the lake, always wear goggles if you need to see underwater. This will help to avoid irritation from chlorine as well as prevent exposure to harmful germs and contaminants found in natural water sources. And because chemicals and bacteria can get beneath contact lenses and cause infection, always leave them behind when swimming is on the itinerary.

3. Protective eyewear is a must for outdoor work and play. Long summer days and lots of sunlight mean more time outdoors to finish that DIY treehouse project for the kids, do a little landscaping, go mountain biking with friends, or play baseball at the local field. Just remember to wear protective eyewear such as high-durability sunglasses or safety goggles to keep your eyes safe from sawdust, dirt, debris, stray branches, balls, and other irritants and projectiles.

4. Don't ignore summer allergies. Ah, summer. When everything is bright and blooming and seasonal allergies ramp up to new and horrifying levels. If you notice your eyes are itchier, weepier, and generally more sensitive in the summer, don't ignore the symptoms. Instead, be proactive about taking your allergy medicine each day and keep those moisturizing drops handy for immediate relief when you need it. Avoid extended periods of time outdoors, and head inside periodically to give your eyes a break.

5. Wash your hands frequently. More time outdoors means increased exposure to germs and bacteria, which can make it easier for infections to spread—including conjunctivitis (pink eye). Frequent hand washing is one of the best (and easiest) ways to avoid contracting eye-related illnesses, so always take the time to properly wash your hands throughout the day, especially before and after putting in or removing contact lenses.

6. Keep eyes moisturized. Hot, dry air. Campfire smoke. Firecracker haze. Summer weather brings countless challenges that can leave your eyes feeling dry and irritated. Remember to hydrate both your body by drinking plenty of water and your eyes with lubricating drops to keep them feeling moisturized and refreshed.

Of course, it goes without saying that regular eye exams are an essential part of protecting and preserving healthy eyesight. An estimated 93 million adults in the United States are at high risk for serious vision loss, but only half have visited an eye doctor in the past 12 months. While yearly exams are important to help people see better as their eyesight changes, they are also a critical first step toward detecting serious eye diseases such as cataracts, glaucoma, and diabetic retinopathy.

Blurred Vision: What Causes it and When to Be Concerned

2022-06-07T11:00:00-05:00

Blurred vision, as the term implies, is a loss of clarity or sharpness in your eyesight. As a result, the images and objects you see may appear fuzzy or out of focus.

Blurriness is one of the most reported vision symptoms, and there are many possible causes. This blog will provide an overview of the most common causes of blurred vision, when it is important to seek help from a doctor, and what you can expect during your exam.

What causes blurry vision?

Although blurry vision can occur for a number of reasons, one of the most common is a refractive error. Refractive errors occur when light is prevented from landing directly on the retina (a thin layer of nerve cells at the back of the eye). This causes images to appear blurry. According to the National Eye Institute, refractive errors are the most common vision problem in the United States, affecting more than 150 million individuals.

The different types of refractive errors include nearsightedness (myopia), in which objects far away appear blurry; farsightedness (hyperopia), in which objects up close appear blurry; astigmatism, an imperfection inhttps://www.nei.nih.gov/learn-... the curvature of the eye that causes blurred vision; and presbyopia, or farsightedness that occurs as a result of aging. During a routine eye exam, a doctor may use a phoropter or digital refractor to identify a refractive error and determine a patient's corrective lens prescription so they can see more clearly.

Another cause of blurry vision is glaucoma, the name given to a group of eye diseases that cause damage to the optic nerve and can lead to vision loss and blindness. The reason why glaucoma happens is still unknown, but research suggests it is linked to eye pressure, as many people with glaucoma have higher-than-normal eye pressure.

Other common causes of blurred vision are cataracts, age-related macular degeneration, dry eye disease, and diabetic retinopathy.

When does blurry vision warrant a trip to the eye doctor?

Mild or infrequent blurry vision can occur because of fatigue, eye strain, or even too much sunlight. If it passes soon after resting, taking a break from the computer screen, or coming indoors, it is likely not something to worry about.

However, if blurriness persists, it may signal that your eyes are changing and your vision prescription may need to be updated. As we get older, this tends to happen more frequently, which is one of the many reasons why regular eye exams are so important.

Prolonged blurry vision, or sudden changes in vision (such as double vision, blind spots, or seeing halos around lights) may signal a more serious eye condition or an underlying health problem and should be checked immediately by your doctor.

What to expect during your eye exam

During a complete eye exam, your eye doctor will use a variety of instruments and equipment to assess the health of your eyes and identify any issues that may be causing your blurred vision.

A digital refractor, for example, is used to shine light into your eyes and measure their response. If the problem is a refractive error, this will help your doctor determine the right lens prescription to help sharpen your vision. Likewise, the doctor will perform a visual acuity test, during which you will be asked to read letters from an eye chart while being given different lens options to see which is more effective.

Other instruments used to examine the eyes include a slit lamp (a type of microscope that lets your doctor view the different parts of your eye under high magnification), a tonometer (the "puff of air" test that measures eye pressure), and digital imaging equipment to capture high-resolution photos of the eye. All of these are important for detecting and diagnosing potential problems that can impact normal vision and overall health.

Have you scheduled your annual eye exam?

Whether or not you are experiencing blurred vision, it is important to schedule a regular eye exam to safeguard your healthy eyesight. Because vision problems can develop at any time and without any signs or symptoms, a regular eye exam with a qualified eye care professional is critical for maintaining good vision.

Eye care professionals: Be sure to pass along these 5 Important Tips to Safeguard Healthy Vision.

Selling Your Ophthalmic Practice: A Primer

2022-05-03T11:00:00-05:00

As with any business, the decision to sell is a significant one. Whether you are selling your ophthalmic practice outright or merging it with a larger practice, there are numerous factors involved with ensuring a successful sale and a smooth transition. Building an exit strategy may seem challenging at first, but with a little preparation you can be sure you sell your practice at the right time, to the right buyer, and for the right price. Below are a few simple tips to help you get started.

Resist the urge to slow down.

It may make sense to begin slowing down your practice if you plan on selling, especially if your sell date is a few years off and you are reaching the end of your career. However, buyers are far more likely to purchase a thriving business than one with a dwindling patient base. If you personally want to step back and work a bit less before your sell date, consider hiring another optician or ophthalmologist to take on some of your patients so that the overall amount of business coming in through your doors remains the same or even increases. Prospective buyers will be looking for a practice with a healthy revenue, and that means that your practice should be busier than ever when buyers come knocking.

Get your finances in order.

A clear financial picture is a critical component of the sale of any business. Potential buyers want to know they are making a good investment, and during the due diligence stage they will be looking for fastidious financial record keeping. Here are some things you can do to facilitate the process.

Declutter your expenses. If you use your business account for any personal expenses, begin by removing those expenses from your books and keeping your finances separate. The cleaner and clearer your bottom line, the better.
Make sure all contracts are current and countersigned. You should have on hand a copy of all contracts from your vendors and service providers. Review each one to make sure that transferring your business does not warrant a breach of contract. Know the cost of each service or product, when the contract was initiated, and when it expires.
Clearly outline what you bill versus what you collect. Many practitioners write off a good portion of their charges, and this is an important item to list out to potential buyers. Without this delineation, buyers cannot distinguish the true worth of your practice from the actual amount of money collected.
Consider upgrading or selling your equipment. Advancements in ophthalmic technology happen quickly, and equipment manufacturers keep pace by continually developing new and better instruments. Potential buyers are more likely to purchase a practice with newer digital and automated equipment as opposed to older manual equipment. If you plan on selling, you may want to consider first upgrading your equipment to present your practice as a good investment.

Outline your timeline and goals.

Before you decide to put your practice on the market, it is important to clearly define what you are trying to get out of the sale and when you want to transfer your business to another party.

By when do you want/need to sell?
How much do you want/need to sell your practice for?
Do you have a contingency plan in case your practice does not sell for your ideal price?
Do you want to continue practicing after you sell?
If you own your building, do you want to sell it or rent it to the buyer?
Do you plan to hire a professional practice broker to help you sell?

Selling your ophthalmic practice is a significant financial endeavor. A professional broker may help position your business in the most favorable light, especially if you begin working with them well in advance of your desired sell date. Brokerage firms can help provide a clear and accurate valuation of your practice and build the equity you need to garner the sale price you desire.

Overall, it is important to have your timeline in place and a clear understanding of your ideal exit strategy well before you get the ball rolling. Ideally, ophthalmic professionals should begin planning their exit strategy up to five years in advance of the sale to ensure their contracts are transferable, their bottom line is clean and clear, and any personal charges are separated from the business budget.

The Importance of Perimetry In Your Modern Ophthalmic Practice

2022-04-05T11:00:00-05:00

Perimetry, or visual field testing, is a critical component of your modern ophthalmic practice.

Unlike visual acuity testing, which focuses primarily on what patients can see directly ahead of them with a fixed gaze, perimetry allows eye care professionals to examine the entire field of vision. In other words, they are able to measure what patients see not just centrally but also on either side (i.e., peripherally).

Why is perimetry testing important?

If you think of a patient's field of vision as a flat map, perimetry testing helps to pinpoint those areas where patients cannot see. These "blind spots" in the visual field are often undetectable by the individual, which makes perimetry testing an important part of the standard eye exam.

Modern perimetry equipment can help ophthalmic professionals identify any deficiencies or dysfunctions in vision that may be linked to specific medical conditions. By homing in on these abnormalities in vision, doctors can more effectively track and manage the progression of various diseases that can affect healthy vision.

How do modern perimeters work?

Nowadays, doctors use an automated piece of equipment called a perimeter to accurately map out the visual field and locate any deficiencies.

Patients are positioned in front of the perimeter and directed to look at the screen within. While focusing their eyes on a target straight ahead, lights flash in different locations on the screen at varying levels of brightness. Whenever the patient sees a flash of light in their periphery, they press a button on a handheld remote.

A computer records the location and timing of each flash during the exam, as well as the patient’s corresponding response (or lack thereof). Once the perimetry test is complete, a printout expresses any problematic areas of vision loss—those places where the patient did not see a flash of light. These complications may be a result of several conditions, including:

Glaucoma
Brain tumor
Pituitary disease
Stroke
Other neurological deficiencies

Additionally, perimetry testing can be used to help monitor the patient's vision after a diagnosis has been made to ensure the prescribed treatment is effective in preventing further vision loss.

A look at visual field testing throughout history

It may come as a surprise to know that scholars were aware of the existence of the visual field long before the rise of digital technology and the first modern perimeter.

In fact, the concept of testing the entire visual field dates back as far as the fifth century, when Hippocrates first described hemianopia, or blindness over half of the visual field. In 150 BC, it was Ptolemy who described our field of vision as circular—many years before Hans Goldmann developed the hemispherical bowl perimeter in 1945. But it was Franz Fankhauser and his peers who created the first automated perimeter in 1975, dubbed the OCTOPUS, which made way for the automated testing practices used in perimetry today.

Currently, two types of perimetry testing are used to measure a patient's scope of vision and detect any issues. They are:

Confrontation/Kinetic Perimetry: This method of visual field testing brings an object into a patient’s view using steady, horizontal motion. The stimuli moves from a blind area in the patient’s field of vision (typically the back of the head) until the patient says they can see the object. The location at which the patient first sees the stimuli is recorded. Think of this as the moving test target method.

Static Perimetry: With static perimetry, stimuli appear in different locations within the visual field. The patient signals each time they identify the stimuli within their field of vision. Think of this as the stationary test target method.

Do all patients need visual field testing?

According to the American Academy of Ophthalmology:

Visual field testing is an important part of regular eye care for people who are at risk for vision loss from disease and other problems. People with the following conditions should be monitored regularly by their ophthalmologist, who will determine how often visual field testing is needed:

Glaucoma
Multiple sclerosis
Thyroid eye disease
Pituitary gland disorders
Central nervous system problems (such as a tumor that may be pressing on visual parts of the brain)
Stroke
Long-term use of certain medications (such as Plaquenil, or hydroxychloroquine, which requires yearly visual field checkups)

People with diabetes and high blood pressure have a greater risk of developing blocked blood vessels in the optic nerve and retina. They may need visual field testing to monitor any effects of these conditions on their vision.

Find quality, affordable perimetry equipment at Veatch.

With more than 30 years of experience serving ophthalmic professionals, Veatch Ophthalmic Instruments is a leading provider of high-quality perimeters from top-name brands. Whether you are launching a new practice or upgrading your equipment to better meet the needs of your patients, we can help you find the right perimeter at the right price. We also offer general maintenance and repair services to help you extend the life of your equipment.

Shop Perimeters & Accessories

5 Important Tips to Safeguard Healthy Vision

2022-03-15T12:29:00-05:00

Eyesight has been called our most important sense.

Throughout the day, our eyes are continually absorbing light and transforming it into electrical signals that the brain uses to create the images we see. Those images enable us to navigate the world around us and perform countless everyday tasks, from reading a book to driving a car.

Perhaps because we rely so heavily on our ability to see, or because it demands more brain space than all of our other senses combined, there has been more research devoted to vision than any other sense. And in one study involving more than 250 participants, 88 percent of those surveyed ranked sight as their most valuable sense.

While age-related changes in eyesight are normal, there are still important things we can do each day to protect and preserve healthy vision. Make your vision last a lifetime by making the following five tips regular habits.

1. Visit your eye doctor at least once a year.

According to the Centers for Disease Control and Prevention (CDC), an estimated 93 million adults in the United States are at high risk for serious vision loss, but only half visited an eye doctor in the past 12 months. While regular eye exams are important to help people see better as their eyesight changes, they are also a critical first step toward detecting serious eye diseases such as cataracts, glaucoma, and diabetic retinopathy. Click here to read more about the importance of regular eye exams.

2. Know your family's eye health history.

People with a family history of glaucoma—currently one of the leading causes of blindness and low vision in the United States—have a significantly higher risk of developing the disease. For this reason, knowing your family's eye health history is imperative for safeguarding healthy vision. Just as you would with heart disease or diabetes, make sure you share your health information and encourage family members to get regular screenings.

3. Eat well to protect your eyesight.

Plenty of foods have been shown to support healthy vision because they are chock full of vitamins and minerals that are good for your eyes. Some examples include carrots, sweet potatoes, avocados, almonds, leafy green veggies, beans, and fatty fish. However, eating well and maintaining a healthy weight also benefits your eyes by reducing the risk of diabetic retinopathy—a debilitating eye condition associated with diabetes that affects more than 4 million Americans aged 40 and older.

4. Wear protective eyewear.

More than 2 million eye injuries occur every year in the United States, the majority of which could be prevented simply by wearing protective eyewear. In addition to wearing safety goggles at work, at home, or on the playing field, it is also important to protect your eyes from harmful ultraviolet rays from the sun. Wear sunglasses to block UV-A and UV-B rays and protect your eyes whenever you are outside, even while driving.

5. Always clean your hands before touching your eyes.

This is even more important today, as we work to prevent the spread of COVID-19. Because germs are easily transferred by unwashed hands, always wash your hands with soap and water for at least 20 seconds (or use a hand sanitizer with at least 60% alcohol) to ensure your hands are clean before and after touching your eyes, nose, or mouth.

Hindsight may be 20/20, but you never want to look back and wish you had taken better care of your eyes. Practice these five simple tips to maintain optimal vision, and be sure to pass them on to your friends and family.